Highlights

  • Adobe acquires Indian AI firm Rephrase.ai
  • Rephrase.ai employees to join Adobe
  • Investors to receive full cash exit

Latest news

Navi Mumbai: Case Filed Against Transgenders Over Anti-Encroachment Clash

Navi Mumbai: Case Filed Against Transgenders Over Anti-Encroachment Clash

CM Yogi Adityanath reviews proposals worth Rs 42,891 cr in Lucknow Division

CM Yogi Adityanath reviews proposals worth Rs 42,891 cr in Lucknow Division

Delhi Road Rage: Three Injured in Separate Violent Attacks

Delhi Road Rage: Three Injured in Separate Violent Attacks

Murder Suspects Apprehended After Police Encounter in Meerut

Murder Suspects Apprehended After Police Encounter in Meerut

Uttar Pradesh launches 'Learning by Doing' initiative to enhance teaching through hands-on methods

Uttar Pradesh launches 'Learning by Doing' initiative to enhance teaching through hands-on methods

CM Yogi Adityanath inaugurates CM YUVA Conclave & Expo 2025, beneficiaries share stories of empowerment

CM Yogi Adityanath inaugurates CM YUVA Conclave & Expo 2025, beneficiaries share stories of empowerment

Traffic Chaos During Honolulu Tsunami Alert Highlights Over-Evacuation

Traffic Chaos During Honolulu Tsunami Alert Highlights Over-Evacuation

NDA MPs rally behind Modi after opposition's sallies over US tariff

NDA MPs rally behind Modi after opposition's sallies over US tariff

Adobe takes over Bengaluru based AI startup Rephrase.ai

As per the deal investors of Rephrase.ai will receive full cash exit. The founders will get paid in cash and Adobe stock while all the employees will be joining Adobe

Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected

      Software giant Adobe enters into Indian AI space by acquiring Bengaluru based Rephrase.ai. Rephrase.ai is an artificial intelligence-driven video creation platform. The company's cofounder Shivam Mangla posted on X that the acquistion has taken the company into a new era of Generative AI.

      Adobe-Rephrase.ai deal

      As per the deal, employees of Rephrase.ai will be joining Adobe and the investors will receive a full cash exit. The founders will get paid in cash and Adobe stock. This deal is the first ever agreement signed by Adobe in the generative AI and video-tooling industries. Rephrase.ai is also the first Indian startup to be acquired by Adobe.

      Also Read: Sam Altman to return as OpenAI CEO

      As per a memo seen by Economic Times, Ashley Still, senior vice president and general manager of Adobe's Creative Cloud stated that Rephrase.ai's team will extend the company's generative video capabilities.

      “With the help of the Rephrase.ai team's experience-building text-to-video generator tools and generative AI video and audio technology, we will be able to deliver more value to our customers more quickly while also expanding our generative video capabilities within our market-leading creative applications," the memo read

      Adobe's spokesperson told Moneycontrol that he software major has a proven track record of using both inorganic and organic innovation to accelerate growth. “We are constantly searching for fresh talent and cutting-edge innovations to complement our approach and increase value for our stakeholders."

      ADVERTISEMENT

      Up Next

      Adobe takes over Bengaluru based AI startup Rephrase.ai

      Adobe takes over Bengaluru based AI startup Rephrase.ai

      'Maybe they'll sell oil to India': Donald Trump announces trade deal with Pakistan

      'Maybe they'll sell oil to India': Donald Trump announces trade deal with Pakistan

      Trump refers to BRICS, ‘tremendous’ trade deficit with India as he announces 25% tariff

      Trump refers to BRICS, ‘tremendous’ trade deficit with India as he announces 25% tariff

      Global stock market indices: How the world markets performed today - 30 July 2025

      Global stock market indices: How the world markets performed today - 30 July 2025

      NSE Nifty 50: Top 5 stock losers of July 30, 2025

      NSE Nifty 50: Top 5 stock losers of July 30, 2025

      India projected to grow 6.4% in 2025 & 2026, reform momentum driving stable growth: IMF

      India projected to grow 6.4% in 2025 & 2026, reform momentum driving stable growth: IMF

      ADVERTISEMENT

      editorji-whatsApp

      More videos

      NSE Nifty 50: Top 5 stock losers of July 29, 2025

      NSE Nifty 50: Top 5 stock losers of July 29, 2025

      Global stock market indices: How the world markets performed today - 28 July 2025

      Global stock market indices: How the world markets performed today - 28 July 2025

      Indian stock market sector-wise performance today - July 28, 2025

      Indian stock market sector-wise performance today - July 28, 2025

      Top 5 Nifty 50 gainers today – July 28, 2025: Biggest stock moves

      Top 5 Nifty 50 gainers today – July 28, 2025: Biggest stock moves

      NSE Nifty 50: Top 5 stock losers of July 28, 2025

      NSE Nifty 50: Top 5 stock losers of July 28, 2025

      India-UK pact boosts MSMEs, exports, jobs

      India-UK pact boosts MSMEs, exports, jobs

      India-UK FTA shields farmers, boosts exports

      India-UK FTA shields farmers, boosts exports

      Global stock market indices: How the world markets performed today - 24 July 2025

      Global stock market indices: How the world markets performed today - 24 July 2025

      India, UK sign CETA: Aiming to double trade by 2030

      India, UK sign CETA: Aiming to double trade by 2030

      India, UK to unveil mega roadmap to boost ties, ink landmark FTA

      India, UK to unveil mega roadmap to boost ties, ink landmark FTA

      Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.