Editorji is a popular short video news and information platform based in India. It was founded in 2018 by Vikram Chandra, one of India’s leading journalists, and has risen to prominence in the digital news space in a relatively short span of time. The platform is primarily designed for mobile devices, with applications available for Android and iOS.
Your news, your way.
One of the distinctive features of Editorji's mobile app is the flexibility it offers to its users in terms of content consumption. Users can choose to engage with content in three different languages: Hindi, English, or Bengali. This language choice allows users to watch videos, read text stories, or listen to podcasts in their preferred language. By providing content in multiple languages and multiple formats, Editorji aims to cater to a diverse user base and enhance accessibility to news and information.
Additionally, Editorji can also be accessed on smart TVs, including Apple TV, Fire TV, Android TV, Xiaomi TV, and LG TV. Over the years, the platform has earned the trust of leading brands like Microsoft India, NASSCOM, Twitter India, Alexa, Airtel, Boat, Naturalli, HP India, IBM, Wion, and Saregama, among others, due to its quality and credible content.
A unique feature of Editorji is the ability to create playlists using verified videos available on the platform. Users can add their own video opinions to the playlists they create and share them on various social media platforms. Brands can leverage this feature by encouraging their influencer network to share brand videos from the platform across social media. Importantly, viewers don't need to have the Editorji app to access a shared playlist; it can be viewed on any browser. Furthermore, all playlists and videos on the Editorji platform can be integrated into a brand's app or website using API feeds. The company has filed patent applications for this particular feature, and they are currently pending approval.
Apart from its own mobile and smart TV applications, Editorji's content is distributed through its APIs on various over-the-top (OTT) platforms, including Glance, MX Player, Alexa, and ShareChat. The platform maintains a social media presence on Twitter, Facebook, Instagram, YouTube, Koo, Threads, and Telegram.