HYBE announces future plans for debuting a global girl group and boy group from Japan

On November 4, HYBE shared the present and future of the label's business model that is expanding under the theme of “Boundless”. HYBE defined “Boundless” as borderless expansion in four areas ie. country and region, industry and business, the present and future of fan experiences, and solid artist portfolio.

One of the topics that was discussed during the community conference was the launch of new groups in the United States and Japan. HYBE is planning a Global Artist Debut Project in those two countries.

For the first time, HYBE America unveiled their plans to launch a girl group by joining hands with Geffen Records under Universal Music Group (UMG) in order to discover the best global female artists.

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HYBE Japan also shared their Global Debut Project of a boy group that includes four former “I-LAND” contestants: K, Nicholas, EJ, and Taki. The label’s selection of additional members to join them through the audition program “& Audition” will be broadcasted in 2022 via YouTube.