Highlights

  • Official tag killed a few hours after launch
  • Twitter to experiment with more features
  • The tag was displayed alongside the blue tick

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Twitter scraps new \'Official\' label for high-profile accounts hours after launch

Musk tweeted, "I just killed it" few hours after the new tag was introduced.

Following Elon Musk's $44 billion acquisition of Twitter, the social media network introduced a new grey "Official" designation for certain high-profile accounts on Wednesday, only to scrap it almost immediately.

Musk tweeted, "I just killed it" few hours after the new tag was introduced to government accounts as well as those of major corporations and media sites.

Musk also claimed that Twitter will do a lot more "stupid things" in the next months few months and it will maintain what works and modify what doesn't.

The flawed deployment occurred prior to the highly anticipated debut of a revised subscription model in which the site's renowned blue checkmark will be made available for a fee of $7.99. But, Musk has stated that the pricing would vary by country.

The blue tick is a sign of an account's validity, and it has been questioned whether or not public personalities or media outlets would pay for it. Observers viewed the official grey tag as a solution to this problem.

Wednesday marked the beginning of the launch of the new official label on the accounts of firms such as Apple or BMW, as well as public entities such as the White House and significant media institutions.

A few hours later, however, it was gone for many of them.

Also watch: Instagram gets in-app scheduling feature

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