Netflix launches ad-supported subscription

Netflix has officially launched its ad-support subscription in the USA. It is aimed at consumers who are hesitant to pay for the company's standard plans.

The new subscription costs $6.99 a month. The ad-supported plan, dubbed 'Basic with Ads,' will go live in the United States on November 3. Later this year, it will be accessible in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom.

Netflix's Basic with Ads plan was initially unveiled roughly six months ago, as the company's subscriber count continued to decline.

Microsoft collaborated on the development of this plan. According to Netflix, the Basic with Ads plan complements the existing ad-free Basic, Standard, and Premium memberships.

This plan limits the streaming quality to 720p and comes with 4 to 5 minutes of ads per hour.

Additionally, users on this plan do not get access to the entire Netflix catalogue either. Also, downloading titles for offline viewing is not possible on this plan.

In terms of the types of commercials customers will see, the business says they will be 15 or 30 seconds long and will play before and during shows and films. This model will be used for the first launch and may be updated later.

Netflix plans in the United States are rather pricey, especially when currency rates are considered. For example, the basic ad-free plan is $9.99 per month.

In India, Netflix’s entry-level subscription is a ₹149 a month mobile-only plan. So, we do not know if this ad-supported plan will be offered here or not.

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