Salman Khan attributes ‘Kisi Ka Bhai Kisi Ki Jaan’ failure to discounted prices: 'Do Good Work...’

Salman Khan's 'Kisi Ka Bhai Kisi Ki Jaan' received mediocre reviews upon its release in April and failed to perform well at the box office. The Farhad Samji directorial managed to earn only Rs 182.44 crore globally.
Now, in a recent interview, Salman talked about ‘Kisi Ka Bhai Kisi Ki Jaan’ not performing well at the box office and argued that it failed because of discounted prices.

‘When these films were released, people were not going to theatres. Moreover, we didn’t do blockbuster prices, we were going for popular prices. Our box office numbers were lower in those films but we focused on saving the audience’s money. How much did you watch Tiger 3 at? Rs 600, 1000?, Salman said in a roundtable interview, as quoted by Indian Express.

‘For Kisi Ka Bhai Kisi Ki Jaan and Antim, our prices were not over Rs 250. Ek toh acha karo bhai. Humare number kam aa rahe hai, lekin audiences ka paisa bach raha hai (We earned less, but we saved the audiences money in that process. We did a good deed). If Kisi Ka Bhai Kisi Ki Jaan would have released today, the numbers would have been a lot more than what they were,’ the actor added.

Salman Khan is currently basking in the success of ‘Tiger 3’. Released on November 12, the film is now inching close to the Rs 300 crore mark at the box office in India.

Salman also talked about the film’s success and said, ‘I don’t taste success at all. I think success has made more failures than failure itself. What is important is to get the bitter taste of failure, so that it gets you to work your best. Sometimes, to succeed, you have to change everything about yourself. You have to work harder, be more sincere, more dedicated, more motivated. Failure is something we all have gone through and anybody who has made it after that is the real winner’.

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