Riteish Deshmukh says boycott trend doesn't define film's success

Actor-producer Riteish Deshmukh recently opened up on the ongoing boycott Bollywood trend and big ticket films failing at the box office. He feels that if the content is good, then a film will remain unaffected by the boycott culture.

Deshmukh, in an interview with ‘Ulfiltered by Samdish’, said that the success of 'Brahmastra' proves that it's the film's content which is determining its fate and not the boycott calls.
He said, ‘If the films are not working, we are not giving good enough content. If the films are flopping and there is a boycott trend, we feel they are not working because of the boycott. But then Brahmastra is the answer for you. It faced a boycott trend and still is a blockbuster.’

The actor cited the example of a scene from 2001 film ‘Lagaan’ and said, ‘When it rains at the end of Lagaan, it’s bigger than the cricket match win. It’s the same thing. There was a dry spell. Then came Brahmastra. It rained. It’s great. The same thing is for every industry. There is always a ripple effect to everything and it’s always wonderful. I feel that any success, whether it’s yours or others’, you should be happy and celebrate it.’

Riteish also talked about growing up in his father, former CM of Maharashtra Vilasrao Deshmukh’s house and called it a humbling experience. He defined his meaning of success and said, ‘For me, I was just a guy in front of a TV, and now I am inside it with those guys that I love, so that is success.’

On the work front, Riteish Deshmukh was last seen in 'Plan A Plan B' with Tamannaah Bhatia. He will soon feature in 'Mister Mummy' along with wife and actor Genelia. The actor also has ‘Kakuda’ and ‘Visfot’ in the pipeline. He will be seen directing and producing 'Vedd'.

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