Samsung has just rolled out its 2025 lineup of Bespoke AI appliances in India, and this one’s all about making life easier, safer, and smarter. With a strong focus on AI integration and connected living, the new range includes everything from fridges that can see what’s inside to air conditioners that learn your routine. It’s designed around four core values: Easy, Save, Care, and Secure.
The entire lineup is powered by Samsung’s new AI Home interface — a smart touchscreen built right into select appliances. It works as a central hub to control your devices, monitor energy use, and even send out alerts in case something seems off. You also get tighter SmartThings integration, better Bixby voice support, and Samsung Knox security to keep everything protected.
“These are not just smart appliances; they are intuitive companions built for Indian homes,” said JB Park, President & CEO of Samsung Southwest Asia. “Whether it is a child exploring the refrigerator via AI Vision Inside, a working couple managing laundry remotely, or an elderly user interacting with the appliance, we have designed every touchpoint to be personal, seamless and secure.”
Here’s a look at what’s new in the 2025 Bespoke AI lineup:
Bespoke AI Laundry Combo
This all-in-one washer and dryer is easily the highlight of the launch. The Bespoke AI Laundry Combo uses AI to sense load weight, fabric type, and how dirty your clothes are, then adjusts everything — water, detergent, wash time, even drying — automatically. The heat pump drying system keeps things energy efficient, using up to 75% less power and drying faster without damaging fabrics.
It’s got a 7-inch display, smarter Bixby voice support, and even opens the door automatically after drying to let out humid air. You can store detergent for up to 32 loads, too. All this comes in at ₹3,19,000.
Bespoke AI Refrigerator with AI Home
Samsung’s updated fridge now comes with AI Vision Inside, which can recognise up to 87 food items, track expiry dates, and suggest recipes based on what you’ve got. It’s got a 9-inch AI Home display that doubles up as a smart dashboard for notes, reminders, and appliance control.
With upgraded voice controls and Bixby’s voice ID support, it also lets multiple users have a more personalised experience. The French Door version with AI Home display is expected to go on sale in July.
Bespoke AI Double Door Refrigerator
For those looking for a more standard-sized fridge with smart features, Samsung also launched a new Bespoke AI Double Door Refrigerator. It includes AI Energy Mode to help you save power, Wi-Fi connectivity for remote control, and SmartThings Home Care for real-time maintenance updates.
It comes with Samsung’s Twin Cooling Plus tech for keeping food fresh longer, a Convertible 5-in-1 mode for flexible storage, and an Active Fresh Filter+ that claims to eliminate up to 99.99% of harmful bacteria. Prices start at ₹44,000.
Bespoke AI WindFree Air Conditioner
The new WindFree AC cools your room through 23,000 micro-holes instead of blasting cold air directly, making it more comfortable during long hours of use. With AI Fast Cooling and AI Energy Mode, it adjusts itself to your preferences while saving up to 30% energy.
It also learns your habits over time and optimises airflow and cooling accordingly. Starts at ₹36,000.
Bespoke AI Top Load Washer
This AI-powered top load washer is built for smart and efficient cleaning. It detects the type of clothes and adjusts its wash settings automatically — including water level, agitation, and duration — for better fabric care.
You also get features like EcoBubble, steam wash, AI VRT+ for reduced vibrations, and full SmartThings app support. The 8kg version starts at ₹24,500.
Smarter appliances, made for Indian homes
Samsung’s 2025 Bespoke AI range is clearly built with Indian families in mind. From smarter touchscreens and voice support to real-time energy tracking and advanced safety features, the focus is on making tech feel more personal and helpful. With accessibility upgrades like screen readers, voice alerts, and auto-opening doors, this range also takes a step toward being more inclusive for all kinds of users.
