Shah Rukh Khan’s son Aryan Khan launches new clothing brand; actor turns muse for him

Superstar Shah Rukh Khan’s son Aryan Khan teased fans about his upcoming clothing wear, named D’Yavol, on Monday. Sharing the ‘luxury streetwear' brand’s first look, Aryan dropped a teaser ahead of its ad which features his father Shah Rukh.

The clip shows SRK striking off the word ‘timeless’ on a blackboard. He later picks up a paintbrush after dropping it on the floor. The video then introduces the label and gives a glimpse of the actor's face.

Sharing the announcement video, Aryan wrote, ‘ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content.’

Aryan Khan has partnered with Leti Blagoeva and Bunty Singh, with whom he has already launched a premium vodka brand.

India Today quoted Aryan Khan as he spoke about his clothing wear, ‘As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web-store. As we go on from there, there will perhaps be more verticals.’

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