R Madhavan on why 'Laal Singh Chaddha' failed at the box office: 'People's preferences have changed'

'Laal Singh Chaddha', starring Aamir Khan and Kareena Kapoor Khan, has witnessed an underwhelming response at the box office. It has failed to surpass the ₹50 crore mark within the first six days of its release. The Advait Chandan film has been in the news over the last few weeks as a section of social media users called for its boycott of Aamir's 2015 statement on 'growing intolerance in India. Now, R Madhavan has reacted to the latest boycott trend and the comparative success of films from the south.

During the teaser launch of his upcoming film 'Dhokha - Round D Corner' in Mumbai, the actor was asked to comment on the disappointing performance of the recent big-ticket Hindi films, including 'Laal Singh Chaddha'. To which, he responded that nobody starts off thinking that they're making the wrong film. He said the intent, and hard work behind the film is just as intense as with every film that an actor works on or doesn't.

He further stated that the perception that south films are outperforming Hindi movies is wrong as only a handful of films have done well.

'As far as south films are concerned, Baahubali 1, Baahubali 2, RRR, Pushpa, KGF: Chapter 1, and KGF: Chapter 2 are the only south Indian films that have done better than movies with Hindi film actors. It is only six films, we can't call it a pattern. If good films come, they'll work,' he said.

Madhvan believes that if good content is given to the audience, they will go and watch films in theatres, regardless of the language. He said Hindi films have failed to create magic in theatres as the preferences of the audience have changed in the post-pandemic era.

'Post COVID-19, people's liking and preferences have changed... So if we make the kind of films that people will watch, with the kind of films that are coming today, we'll have to become a little bit more progressive,' he said.

Madhavan's 'Dhokha – Round D Corner', directed by Kookie Gulati, will release in theatres on September 23.

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