Jackie Shroff moves Delhi High Court seeking personality, publicity rights protection

Bollywood actor Jackie Shroff has filed a petition in the Delhi High Court seeking protection of his name, photographs, voice, and using the term 'Bhidu', without his consent. As per a Bar and Bench report, the case is scheduled for a hearing on May 15.

Jackie Shroff files for protection of identity rights

Jackie Shroff has taken legal action to safeguard his personality and public rights amid the ongoing discourse around celebrity rights in the internet age. The suit has been filed against various entities that use the actor's name, photographs, voice and moniker 'Bhidu' without authorisation. He also requested the Department of Technology and the Ministry of Electronics and Information Technology (MEITY) to remove all links and websites that unlawfully violate his personality rights.

Anil Kapoor safeguards his identity

Previously, Anil Kapoor had chosen the legal route to protect their personality rights. Last year in September, Kapoor sought to restrain the use of his name, the acronym AK, his voice, and image, as well as his monikers, Lakhan, Mr India, Majnu Bhai, Nayak and the phrase like jhakaas with his photo without his permission.

The actor also sought protection from the use of any technology including AI deepfakes. Many B-town celebs, including Ranveer Singh, Kajol, Alia Bhatt, and Rashmina Mandanna, have become the victims of AI-generated deepfakes. He credited megastar Amitabh Bachchan for paving the way for safeguarding identity rights.

Jackie Shroff on the work front

Jackie was recently seen in the Amazon Prime Video film Mast Mein Rehna Ka', alongside Neena Gupta. Up next, the veteran actor will be featured in Rohit Shetty's 'Singham Again'. The highly-anticipated film, boasting a star-studded cast, including Ajay Devgn, Deepika Padukone, Ranveer Singh, Akshay Kumar, Kareena Kapoor Khan, and Tiger Shroff, will be released on August 15, 2024.

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