Titan to enter smart wearables market, plans to buy domestic tech-lifestyle brand Noise

Indian watches and accessories maker tycoon, Titan is in advanced talks to buy a majority stake in homegrown wearables maker Noise.

According to reports, Tata group-controlled company is getting ready to fashion another spell of explosive growth and aims to strengthen its presence in the booming wearables market.

Boom of smart wearable

Affordable prices, capabilities such as fitness tracking and access to phone notifications have made wearable devices, such as smartwatches, extremely popular among youth.

Smartwatches and wristband shipments in India grew more than 2.4 times in 2021, with smartwatches accounting for the lion’s share of these shipments, according to market researcher IDC India. The smartwatches segment was led by Noise, which saw a five-fold jump in shipments last year, with a 27% market share.