Highlights

  • Revlon has over $3 billion in debt
  • Revlon is a 90-year-old company

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This 90-year-old beauty brand files for bankruptcy

Revlon struggled to compete with newer brands that advertise heavily on social media

Beauty brand Revlon has filed for bankruptcy as high debt along with rising inflation and supply shocks is breaking the balance sheet to a point beyond repair.

According to reports, the 90-year-old company has been facing stiff competition from digital-native upstart brands, with supply chain disruptions hurting its ability to service demand.

The bankruptcy caps a tumultuous period for the company, which suffered during the pandemic and faced years of declining sales as consumer tastes changed and upstart brands ate into its market share.

Revlon, which faces stiff competition from digital-native upstart brands has a long-term debt of $3.31 billion, as of end-March.

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