Highlights

Revlon has over $3 billion in debt
Revlon is a 90-year-old company

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This 90-year-old beauty brand files for bankruptcy

Name: This 90-year-old beauty brand files for bankruptcy
Uploaded: 2022-06-16T11:36:06.000+05:30
Duration: T00M38S
Channel: Editorji News Desk
Description: Beauty brand Revlon has filed for bankruptcy as high debt along with rising inflation and supply shocks is breaking the balance sheet to a point beyond repair. According to reports, the 90-year-old company has been facing sti...

Revlon struggled to compete with newer brands that advertise heavily on social media

Updated: Sep 02, 2022 10:53

Editorji News Desk

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Beauty brand Revlon has filed for bankruptcy as high debt along with rising inflation and supply shocks is breaking the balance sheet to a point beyond repair.

According to reports, the 90-year-old company has been facing stiff competition from digital-native upstart brands, with supply chain disruptions hurting its ability to service demand.

The bankruptcy caps a tumultuous period for the company, which suffered during the pandemic and faced years of declining sales as consumer tastes changed and upstart brands ate into its market share.

Revlon, which faces stiff competition from digital-native upstart brands has a long-term debt of $3.31 billion, as of end-March.

Frequently Asked Questions

What is the reason behind Revlon's bankruptcy?❯

Revlon has filed for bankruptcy due to high debt, rising inflation, supply shocks, competition from digital-native brands, and supply chain disruptions.

How long has Revlon been in the market?❯

What is Revlon's long-term debt as of end-March?❯

What impact did the pandemic have on Revlon?❯

What factors contributed to Revlon's declining sales?❯