The first Apple retail store in India will open shortly in Mumbai

Ahead of the opening of its first retail store in India, Apple unveiled the exterior of the Mumbai store on Wednesday.

The store's name, 'Apple BKC' comes from its location in the Jio World Drive Mall at Bandra Kurla Complex, popularly known as BKC.

"Inspired by the iconic Kaali Peeli taxi art unique to Mumbai, the Apple BKC creative includes colourful interpretations of the decals combined with many Apple products and services that will be available for our customers to discover. The creative for the store features a bright welcome to people passing by with the classic Apple greeting "Hello Mumbai". To celebrate the opening of the new store, visitors can download the new Apple BKC wallpaper and move to the sounds of Mumbai with a specially curated playlist on Apple Music," said Apple in a statement.

Apple is also building its second retail store, which is scheduled to open in the coming days in Delhi.

Despite a decline in the overall market, the smartphone company of the iPhone manufacturer has increased in India. With a 60% market share in the premium segment, Apple kept its lead, with the iPhone 13 ranking third in terms of shipments in 2022, as reported by Business Standard.