Startup to Scaleup | Niro, a startup offering embedded credit options to consumers of internet platforms

Niro is a fintech startup that aims to revolutionize consumer lending. Niro's embedded finance platform is reshaping credit access for individuals with limited credit history or thin files.

In this episode of Startup to Scaleup Aditya Kumar, the co-founder and CEO of Niro, shares insights into the company's journey and its unique position in the fintech space.

Products of Niro

Niro, which is a two-year-old fintech startup, embeds its consumer lending platform within various apps and facilitates financial access for individuals who may otherwise struggle to secure credit.

Kumar, provides a glimpse into Niro's inception and its evolution within the fintech ecosystem. He highlights Niro's commitment to leveraging technology to address the challenges of credit access.

Embedded finance model

Niro's embedded finance model works in collaboration with consumer internet platforms, enabling seamless integration of white-labeled credit products. Through data enrichment and analysis, Niro identifies prospective customers and offers tailored credit solutions within the platform's ecosystem.

The embedded finance model not only enhances customer convenience but also generates substantial revenue streams for partnering platforms. Kumar emphasizes Niro's focus on continuous innovation to deliver value-added services and drive customer engagement.

Challenges faced

However, navigating the fintech landscape comes with its share of challenges. Kumar discusses the complexities of balancing growth and risk management, emphasizing the importance of strategic decision-making.

Despite the challenges, Niro has achieved significant milestones, boasting a loan book of Rs 600 crores within just 27 months of its launch. With plans for further expansion and fundraising on the horizon, Niro aims to scale its operations and solidify its position in the market.

Aspiring entrepreneurs looking to venture into the fintech space also receive valuable advice from Kumar, who stresses the importance of experience and strategic planning in navigating regulated industries.

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