Startup to Scaleup | Focus on Palmonas, the pioneers of demi-fine jewelry in India

I have enough jewellery," said no woman ever! In the spirit of Diwali's festive allure, as women seek to adorn themselves with exquisite jewellery for their ethnic ensembles, we interviewed Pallavi Mohadikar, the co-founder and CEO of Palmonas, a Pune-based demi-fine jewellery startup.

Palmonas, a demi-fine jewellery startup, offers a range of contemporary pieces suitable for both everyday wear and special occasions. Their jewellery collection includes necklaces, rings, bracelets, earrings, and mangalsutras, priced between Rs 800 and Rs 5,500, each accompanied by a reassuring one-year warranty.

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When discussing the establishment of a demi-fine jewellery brand in India, where the preference for real gold is prevalent, Mohadikar mentions that Palmonas' approach has found resonance, particularly among the discerning Gen Z and millennial demographics.

Their strategy, characterized by the regular introduction of 15 new designs every Friday, ensures a continuous flow of fresh and captivating choices for their clientele.

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In addressing challenges, Mohadikar also mentioned a significant hurdle, which lies in educating consumers about the demi-fine jewellery category.

'To meet this challenge, Palmonas strategically harnesses the influential reach of marketing influencers, effectively enlightening potential buyers. We aim to bridge the gap between innovation and consumer comprehension within the realm of fine jewellery,' she added.