Startup to Scaleup | Spotlight on Reloy: Transforming homebuying in India with technology & rewards

In this episode of "Startup to Scaleup," we put the spotlight on Reloy, a real estate loyalty & referral solutions provider. The company is dedicated to building technology that enables real estate builders to manage their customers and channel partners. Founded in 2018 by Akhil Saraf, Reloy now caters to approximately 5.5% of India’s realty market through its platform.

Currently operational in 14 cities, Reloy has offices in Mumbai, Kolkata, and Bangalore, with plans to expand to more cities in the coming months. The company boasts HDFC Capital Advisors, a real estate private equity investment manager, as one of its key investors. Its client list includes marquee names such as Mahindra Lifespaces, Tata Housing, Shapoorji Pallonji Real Estate, and Lodha Group, among others.

In this exclusive conversation with Editorji’s Avni Raja, Akhil Saraf, who is also the CEO of Reloy, recounts his entrepreneurial journey and the inspiration behind Reloy. He delves into the 'incredibly painful' process homebuyers face in India and his solutions to these challenges. Furthermore, he shares his assessment of the future of India’s real estate sector, Reloy’s expansion, and funding plans. Saraf also provides a deep dive into his unique Kolkata-inspired business philosophy and his aversion to the prevalent startup culture of 'burning money'.