No green uniform for the fleet for vegetarians: Zomato CEO Deepinder Goyal says this is the reason

Hours after announcing the launch of the "Pure Veg Mode" service and a separate fleet for it using green uniforms, Zomato has decided to remove the on-ground segregation of this fleet. The company's CEO, Deepinder Goyal, has said that the fleet catering to vegetarians will continue to wear the regular red-coloured Zomato uniform.

Earlier, the Zomato CEO had also promised to "roll back" the pure veg mode if the company saw "any significant negative social repercussions of the change."

Dumping the green uniform plan

Taking to social media platform X, Deepinder Goyal explained why the company has junked the plan to use green uniform. He said the decision means that the fleet meant for vegetarian orders will not be identifiable on the ground, even though the Zomato app will show that your veg orders will be served by the veg only fleet.

This, Deepinder Goyal added, will ensure that the company’s red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days. He also said that physical safety of Zomato riders was of “paramount importance” to the company.

Problems with landlords

The other reason that the Zomato CEO gave for withdrawing the green uniform plan is to help customers who are tenants. He said the company has realised that some of its customers could get into trouble with their landlords based on their dietary preferences. This, Goyal said, “would not be a nice thing if that happened because of us.”

Brickbats are useful: Goyal

While making the announcement regarding green uniform, Zomato CEO also thanked users for talking about the new service. He said that the conversation made Zomato understand the unintended consequences of the rollout and added, “All the love, and all the brickbats were all so useful - and helped us get to this optimal point.”

Will drop ‘Pure Veg’ service, if…

Within a couple of hours after announcing its “Pure Veg Mode”, the Zomato CEO had also promised to "roll back" the service if the company saw "any significant negative social repercussions of the change."

In a post of social media platform X (formerly Twitter), the Zomato CEO said, “There's an opinion that some societies and RWAs will now not let our regular fleet in. We will stay alert for any such cases and work with these RWAs to not let this happen.”

"We understand our social responsibility due to this change, and we will not back down from solving it when the need arises," he said.

Also Watch: Zomato launches 'Pure Veg Mode' and 'Pure Veg Fleet' for exclusive vegetarian dining experience