InMobi adopts AI-first approach, cuts 125 jobs in major restructuring move

InMobi Layoffs 2024: In a significant move echoing the recent trend in the Indian corporate landscape, Bengaluru-based advertising technology company InMobi is set to slash 125 jobs, constituting 5% of its global workforce, as part of a comprehensive AI-led restructuring. This follows the footsteps of Paytm, which implemented job cuts last month in a bid to recalibrate its operations.

According to sources cited in a report by the Economic Times, InMobi is currently in the midst of overhauling its operations, adopting an AI-first approach that spans technology, organizational structure, and workforce. The process is expected to be concluded by the end of this month.

The company acknowledges the inevitability of AI impacting various business facets such as customer interaction, communication, sales, and overall business processes, prompting the need for an organizational realignment.

In a statement responding to queries, InMobi emphasized the sweeping influence of AI globally and the rapidly evolving needs and expectations of its customers, including brands, agencies, and developers.

The company refrained from directly addressing the impending job cuts but asserted that the changes were proactive measures to address the evolving market dynamics, maintain competitiveness, and achieve global success in the current decade and beyond.

InMobi, backed by major players such as Google, Jio Platforms, and Mithril Capital, operates through two subsidiaries – InMobi Ads, a business-to-business entity focusing on advertising technology, and Glance, a consumer technology business-to-consumer company known for its smart lock screen technology platform designed for Android-based smartphones.

Glance, operational in six markets, including Japan, Indonesia, Brazil, Mexico, and Colombia, has announced plans to expand into the US and Europe in the coming months.

The move by InMobi reflects the broader trend in Indian workplaces embracing AI-led transformations, aiming to optimize processes and stay ahead in an increasingly competitive global landscape.

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