Highlights

  • Sales of Kaju Katli – the festive favourite - soared 10-12 percent this Diwali
  • Looking ahead, Haldiram's projects annual sales growth of up to 12 percent

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Haldiram's Diwali BOOM: Kaju Katli Sales Surge 12% | Indian Sweets Market Analysis 2024

Urban markets significantly outperformed rural demand – bucking the trend reported by other FMCG companies

Haldiram's Diwali BOOM: Kaju Katli Sales Surge 12% | Indian Sweets Market Analysis 2024

Sales of Kaju Katli – the festive favourite - soared 10-12 percent this Diwali!

This isn't just another festive season report – It comes straight from the horse’s mouth – the management of Haldiram's.

Speaking to CNBC-TV18, Haldiram's AK Tyagi revealed their outlets saw overall demand surge of 5 to 15 percent during the festive season.

Here's the surprise: Urban markets significantly outperformed rural demand – bucking the trend reported by other FMCG companies.

Looking ahead, Haldiram's projects annual sales growth of up to 12 percent.

Did you contribute to Kaju Katli sales surge this festive season? Tell us in the comments. And subscribe for more such nuggets about the Indian economy.

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