Highlights

  • Netflix loses subscribers for the first time in 10 years
  • Netflix executives indicate a crackdown is coming

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Are you sharing a Netflix password? Not for long

Netflix suggested it will begin to make accounts that share passwords pay up.

After losing 200,000 subscribers and 2 million estimated more to go Netflix is putting the focus on those viewing the platform without paying for it. Netflix, the world’s largest streaming video company, warned a global crackdown on password sharing is coming.

Also read/watch| Netflix loses viewers for the first time in 10 years

As the platform saw subscribers shrink for the first time in 10 years, Netflix management knows one quick and easy way to make the base grow - Cutting off password-sharing. The company said more than 100 million additional households were likely using a shared password worldwide.

Executives described cutting off password-sharing as “a big opportunity” in the shareholder letter, because “these households are already watching Netflix and enjoying our service.”

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Tests of how to cut off the ability to share passwords have already begun. In March, the company said it started two new paid-sharing features, where current members have the choice of paying for additional households, in three markets in Latin America.

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