Snapchat unveils India's top nicknames: Exploring India's fascination with nicknames

Snapchat, the popular visual messaging app, has released a new research in partnership with YouGov on Indian nickname culture, uncovering a national fascination with nicknames.

The research reveals some of the most popular nicknames in the country, including Sonu, Babu, Chotu, Anu and Chintu. It also unearths some interesting insights into the unique subculture of nicknaming in India.

“Nicknames are such an integral part of Indian lives and given to us by our real connections – friends or family,” said Kanishka Khanna, Director Media Partnerships - APAC, Snap Inc.

“We wanted to share some fun findings on Indian nicknames – from the weird and wacky to the oddball, romantic and downright hilarious, this custom nickname AR experience will help bring users closer to their inner circle and enable the fun and joy of sharing nicknames.”

The survey revealed that the majority of Indian Gen Zs and young Millennials love to use their nicknames online. The reasons for this, besides keeping names snappy, are to seem cool, to safeguard their privacy and because nicknames can be easier to remember.

Unsurprisingly, data shows that over 96 percent of Indians have used a nickname at some point in their lives.

In India, nicknames go beyond mere labels; they play a significant role in defining individual identities.

The survey further revealed that Indians use nicknames to build deeper connections and validate relationships. Then, 67 percent of Indians revealed that they use nicknames to feel closer to someone.

This reiterates the emotional connection and cultural attachment associated with the concept of nicknaming in India.

Among the people who have ever had a nickname, 60 percent confirm that they received their nicknames either during childhood or their school years. However, the nickname received before school is the one that most still go with, highlighting the lasting impact of early connections to one's identity.

Snapchat’s two new Nickname Lenses will be available on Snapchat in India from June 21. Just search for ‘IN’s Top Nicknames’ and ‘My Nickname IN’ in the lens carousel and simply point your phone to your face to get in on the fun.

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