Microsoft unveils AI-powered shopping tools in Bing and Edge, making online shopping easier

Microsoft has announced new AI-powered shopping tools in Bing and Edge, aimed at revolutionizing the online shopping experience and making it more enjoyable for consumers. These tools aim to address the overwhelming nature of online shopping, providing users with a simplified and convenient way to discover, research, and complete their purchases.

Online shopping has transformed the way we shop, but it has also brought challenges

Consumers often find themselves overwhelmed by the vast array of options, places to look, and information to sift through. Finding relevant deals that actually work at checkout and knowing which customer ratings and reviews to trust have become major pain points for online shoppers.

Recognizing these challenges, Microsoft aims to bring joy back to the shopping experience by making it easier and instilling confidence in consumers that they are making the right choices. Microsoft Shopping, which already offers time and money-saving tools across Bing, Edge, Microsoft Start, and Outlook, has helped shoppers worldwide save a staggering $3.7 billion in the past year alone. In the United States, shoppers have been able to save an average of $400 per year using Microsoft Edge.

The new Microsoft Shopping tools introduced in Bing and Edge leverage the power of AI to provide a comprehensive shopping solution

One of the key features is the Buying Guides, which assist users in discovering what they need, even when they are unsure. For example, college students who need to shop for supplies can turn to Bing for tailored Buying Guides that outline the essential items and provide product suggestions and specifications. This feature eliminates the need to visit multiple websites to compare options, as Bing presents the information in a smart compare table.

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Additionally, the shopping tools include summarized reviews and insights. When shopping for specific products, such as noise-cancelling headphones, users can rely on Bing Chat in the Edge sidebar to offer guidance on what aspects to consider. It can also provide a brief summary of online opinions and popular insights about the product, helping users make informed decisions.
Furthermore, Microsoft's shopping tools help users find the best price and save money. The Price Match feature monitors the price of purchased items and assists in requesting a match if it drops. Price Comparison, Price History, Coupons, Cashback, and Package Tracking are also integrated into the browsing experience, ensuring users make purchases at the right time and place, and automatically applying discounts and cashback offers.

Microsoft's AI-powered shopping tools are available on Bing and Edge, providing users with a streamlined shopping experience that offers convenience, savings, and confidence. Whether shopping for back-to-school supplies or any other items, consumers can visit bing.com/shopping on their PC or mobile devices, or download the Bing app to take advantage of these exciting new features.