Activision Blizzard's Diablo IV breaks sales records: Surpasses $666 million and continues to rise

Diablo IV, the latest iteration of a beloved video game franchise that has amassed a devoted fan base over the course of more than 25 years, has achieved extraordinary success for its publisher Blizzard.

Since its highly anticipated launch on June 6, the game has shattered internal records and exceeded $666 million in sales.

Drawing inspiration from various elements of the franchise, Diablo IV seamlessly combines the hauntingly dark and gothic atmosphere of battling demons with an innovative always-online approach that enables players to forge alliances with both familiar faces and newfound companions, united in their quest to defeat formidable monsters.

The noteworthy sales milestone of $666 million serves as a clever homage to the game's infernal themes, adding an intriguing touch to its success story.

To further enhance the game's release, Blizzard enlisted the support of renowned pop stars such as Halsey, SUGA, and Billie Eilish, who utilised their influential platforms to promote songs and early launch trailers across various social media channels.

Since its debut, players have invested an impressive collective total of over 276 million hours into the immersive world of Diablo IV, showcasing the captivating gameplay that has enraptured audiences.

Additionally, the game dominated Twitch streams as the number one most-watched title during the initial nine days of June, even during its early-access phase, solidifying its widespread popularity.