Wimbledon 2023: Viral poster showcases Kerala's Snake Boat race

Kerala's tourism industry received a significant boost when the official Twitter page of the Wimbledon Tennis Championships shared a poster featuring the state's renowned snake boat race to promote the prestigious tennis event.

The poster depicted top-ranked tennis players rowing snake boats in the picturesque backwaters of Kerala. The caption had a shaking hands emoji between Kerala and London with the text, "Ready for the annual boat race! Who will be lifting the 2023 Wimbledon Championships?"

The Kerala boat race poster has garnered significant attention among Malayali netizens, who have flooded the comments section with discussions about the boat races and nostalgic reminiscences.

Interestingly, the commencement of the Wimbledon championship coincided with the start of the boat race season in Kerala with Champakulam Moolam Vallam Kali held on the Pamba river today.

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(With PTI inputs)