Soft drinks and chips can be as addictive as cocaine or heroin, reveals study

According to experts, ultra-processed foods (UPFs) are as addictive as nicotine, cocaine, or heroin, affecting over 1 in 10 individuals. A comprehensive analysis of 281 studies across 36 countries has unveiled that a staggering 14% of adults are hooked on UPFs.

The revelation is startling, especially considering that UPFs, including items like sausages, ice cream, biscuits, soft drinks, and sugary cereals, have previously been associated with cognitive decline, cancer, psychological distress, and premature mortality.

Compared to naturally sourced foods, UPFs contain disproportionately high levels of both carbohydrates and fats, contributing to their addictive nature.

Consuming ultra-processed foods triggers a surge of dopamine followed by a rapid drop-off, leading to a relentless cycle of craving, gratification, and subsequent crash — paralleling the experience of those addicted to substances like alcohol or drugs.

However, susceptibility to the addictive qualities of UPFs may vary; some may find satisfaction with a small portion of potato chips, while others may not be as fortunate.

Healthline advises that processed food should ideally constitute no more than 10% to 20% of one's daily caloric intake.

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