Highlights

  • CSIR in India introduced the 'Wrinkles Acche Hai' campaign
  • This campaign is to encourage people to save electricity
  • Wearing non-ironed clothes on Mondays will contribute to ave our planet

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'Wrinkles Acche Hai': CSIR asks staff to wear non-ironed clothes on Mondays, here's why

The Council of Scientific and Industrial Research in India launched the 'Wrinkles Acche Hai' campaign, encouraging people to wear non-ironed clothes on Mondays as a symbolic gesture against climate change.

'Wrinkles Acche Hai': CSIR asks staff to wear non-ironed clothes on Mondays, here's why

You must have heard of 'casual Friday' in the corporate world, but casual Monday is a rare thing, right?
The Council of Scientific and Industrial Research in India introduced the 'Wrinkles Acche Hai' campaign to get people to wear non-ironed clothes to work on Mondays in a symbolic fight against climate change.
Officials at CSIR have confirmed that this initiative has been taken to save energy and wearing non-iron clothes to work once in week will help to save our mother Earth and the planet.

'Wrinkles Acche Hai' campaign

Dr. N. Kalaiselvi, Secretary of the Department of Scientific and Industrial Research and the first female Director General of CSIR, emphasizes that Wrinkles Acche Hai (WAH) Mondays are part of a broader energy literacy initiative. "CSIR has chosen to participate by adopting non-ironed attire on Mondays. Ironing clothes generates approximately 200 g of carbon dioxide emissions per set. Therefore, opting for non-ironed clothing can significantly reduce carbon dioxide emissions," she explained.

The 'Wrinkles Acche Hain' campaign has been launched as part of the 'Swachhata Pakhwada' from May 1-15.

Officials said that the new initiative is about making people aware of climate change and how the tiniest things can contribute to the global fight against it.

As a component of its broader energy-saving endeavour, CSIR is instituting several standard operating procedures to diminish electricity usage in all laboratories nationwide, aiming initially for a 10% reduction in workplace electricity expenses. These SOPs will undergo pilot testing from June to August 2024.

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