MP CM Dr. Mohan Yadav signs the sankalp patra of ‘Nashe se Duri hai Zaruri’ campaign

Madhya Pradesh Chief Minister Dr. Mohan Yadav has described the ‘Nashe se doori hai zaroori’ campaign as more than just a slogan, calling it a powerful collective movement by both society and the police to protect youth from the growing threat of drug addiction.

As part of a sweeping awareness initiative, the Chief Minister signed the Sankalp Patra (resolution letter) at the Indian Institute of Forest Management, reaffirming his government’s commitment to make Madhya Pradesh a drug-free state.

Under his leadership, the Narcotics Wing of the Police Headquarters is spearheading the campaign, which is being conducted in all districts from July 15 to 30, 2025.

The effort aims to inform adolescents and young people about the dangers of substance abuse, help prevent addiction, and provide counseling and support to those already affected—guiding them towards rehabilitation and recovery.

Police units team up with voluntary groups to amplify the message

The ongoing de-addiction drive is bringing together police officers, village and city defense committees, and community policing teams across Madhya Pradesh to reach school and college students, as well as the wider public.

To expand the reach and impact of this effort, voluntary organizations are also joining the initiative. Their participation, the government believes, will enhance awareness—particularly among young people—about the serious health risks, social stigma, and setbacks associated with drug addiction.

By working directly with citizens, the police-led initiative not only raises awareness about the personal and legal consequences of substance abuse but also empowers communities with knowledge about safety, law enforcement, and policy awareness. The goal is to promote healthier lifestyles and build a crime-free, drug-free Madhya Pradesh.

Multi-sector collaboration anchors campaign

Key to the campaign’s strength is the participation of government agencies, NGOs, religious leaders, social workers, public representatives, and community members from diverse backgrounds. Police teams are going door-to-door, holding direct dialogues to spread awareness and urge youth to stay away from drugs to secure their future.

Efforts are being carried out in schools, colleges, public places, and on digital platforms to generate widespread awareness. Officials say that awareness, dialogue, cooperation, and security form the core mantras of the campaign, which is being celebrated as a model of inclusive public engagement in the fight against drug abuse.