'Squid Game' is reportedly delivering a whopping payback to Netflix

'Squid Game' is raking in the moolah for Netflix. The Korean survivalist drama has already become Netflix’s biggest-ever TV show, and is now on track to deliver an astounding payback for the OTT giant.

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Netflix paid $21.4 million for the nine-episode series, which premiered four weeks ago, and the it estimates 'Squid Game' will deliver more than 40 times — an estimated $891 million. Netflix is calling this 'impact value'.

Since the Sept. 17 debut of 'Squid Game', 132 million Netflix households streamed at least two minutes of the show, according to a report by Bloomberg.

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About 89% of those viewers watched at least 75 minutes i.e., more than one episode, and 66% of them — or 87 million — finished the entire series within the first 23 days.

In 'Squid Game', 456 desperately debt-stricken contestants compete in a deadly competition, pitting them against each other in a series of children’s games for the chance to win $38.5 million in prize money.