Vivek Agnihotri feels ‘Bollywood is celebrating own destruction’ as ‘Bloody Daddy’ gets ‘free’ release

Actor Shahid Kapoor’s film ‘Bloody Daddy’ released on Jio Cinema on June 9 and it is available for free viewing. Filmmaker Vivek Agnihotri is unhappy with this decision of the makers and he has raised a question on the ‘free’ digital release.

Calling it an ‘insane business model’, Vivek said that it is sad that Bollywood is celebrating its own destruction.

Sharing a newspaper ad about ‘Bloody Daddy's OTT release on Twitter, Vivek wrote, ‘Why would anyone show a 200 cr film for free? What’s this insane business model? Sad news is that Bollywood is celebrating its own destruction.’

In response to his tweet, a user shared an explanation and wrote, ‘This is Jio's business model. They'll give everything free for few/several months to increase the customer base. Later they'll start charging minimal fee to retain the customers. Soon other OTT platforms too will have no option but to charge less to customers and generate revenue thru ads instead. OTT, supposed to be an add free platform, will too turn into TV.’

Reacting to the tweet, Vivek asked, ‘So, in a way this ₹200 crore is their advertising cost?’
‘Bloody Daddy’, directed by Ali Abbas Zafar of ‘Sultan’ and ‘Ek Tha Tiger’ fame, is a remake of 2011 French film, ‘Sleepless Night’. It also stars Ronit Roy, Sanjay Kapoor, Diana Penty, and Rajeev Khandelwal in pivotal roles.

The movie shows how Sumair faces off against Gurugram's white-collar drug lords, deceitful friends, a ruthless crime boss, murderous narcs, and both corrupt and honest cops - all during one fateful night.

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