‘Kushi’s box office success: Vijay Deverakonda to distribute ₹1 crore of his earnings to 100 families

Actor Vijay Deverakonda attended an event in Visakhapatnam on September 4 to celebrate the success of his recent film ‘Kushi’. He surprised his fans as he said that he would not just be sharing his happiness with them, but also his earnings from the film.

He announced that he would distribute ₹1 lakh each to 100 families.

‘I am announcing the distribution of one crore rupees to 100 families in order to share my joy with you. Each of the 100 families will receive one lakh rupees. This money is from my personal account,’ he told fans in Telugu.

Film trade analyst Manobala Vijayabalan shared a video clip of the actor's announcement on X.

Earlier this year, he had sent 100 fans on an all-expenses-paid trip to Manali.

‘Kushi’, which also stars Samantha Ruth Prabhu, had opened at ₹16 crore and its domestic total now stands at ₹39.25 crore. Directed by Shiva Nirvana, the film also features Sachin Khedekar, Saranya Ponvannan, Murali Sharma, Lakshmi Jayaram and Rohini.

Kushi narrates the love story of a couple who meet during their individual Kashmir trip. They tie the knot amid opposition from their respective families who claim that their horoscopes don't match. Soon, their marriage hits a roadblock as differences arise between the two.

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