What will happen to NewJeans? HYBE responds to rebellion

Popular K-pop girl group NewJeans is openly rebelling against HYBE. On September 11, NewJeans members made a new channel and went live on YouTube and gave an ultimatum of 2 weeks to music giant HYBE.

The group wants HYBE to restore Min Hee Jin as their company ADOR’s CEO. In their explosive disclosure, the members revealed instances where they faced mistreatment in the HYBE and called the company inhumane. The girls claimed that they learnt about Min Hee Jin’s dismissal through an article.

Responding to the surprise livestream, HYBE held a shareholders meeting on September 12. The new HYBE CEO Lee Jae Sang reportedly said that HYBE is a company that follows rules.

According to reports, NewJeans members could take the legal route to terminate their contract with HYBE in case their demands are not met.

On August 27, Min Hee Jin was removed as the CEO of ADOR following months long power tussle with the parent company HYBE.

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