Happy Birthday Kim Kardashian! A look at the social media queen's billion-dollar empire

Reality TV star to a social media queen, Kim Kardashian West has come a long way from being known as the “girl with no talent” to the “billionaire beauty queen”.

On her birthday, we take a deeper look at her business portfolio, which she manages with and without her family.

1. DASH boutique

Kourtney, Kim, and Khloé Kardashian opened their first DASH boutique together in their hometown of Calabasas, California, in 2006, one year before 'Keeping Up with the Kardashians' premiered and their family shot to overnight stardom, The boutique stocked a selection of high-end clothing and accessories and throughout its 12 years of operation, expanded into multiple locations including Miami and Manhattan.

2. Selfish

Alongside BFF Paris Hilton, Kim is often attributed with the rise of the selfie, being one of the first people to become known for posting self-portrait style photos across her social media accounts. Kim turned her penchant for snapping selfies into a best-selling, must-have coffee table book. Published in May 2015, 'Selfish' had a collection of previously unseen selfies. The signed first-editions sold out within one minute despite critics calling the project narcissistic and insipid.

3. Kimoji

In 2015, Kim launched the Kimoji app, which contained a range of 250 emojis and GIFs, including Kim's legendary crying face and memorable scenes from the reality show. It took the virtual world by storm, making $1 million every minute and boasting 9000 downloads every second. Later, it moved to making emoji-adorned merch, including T-shirts and phone cases.

4. KKW Beauty

Kim Kardashian started KKW Beauty in 2017, at the age of 40, and currently owns 72% of the company, which is equivalent to about $500 million. Her first launch, 300,000 contour kits, sold out within two hours. By 2018, the business was bringing in about $100 million in revenue. She sold a 20% stake of that company last year to beauty conglomerate COTY, a deal that got her $200 million.

5. SKIMS

Currently, Kim spends most of her time on her shapewear brand, SKIMS. Despite a rocky start and global outrage over Kim's appropriation of the word Kimono, Kim renamed her “solution wear” business to Skims, which launched in 2019. The brand has now grown into a multi-billion dollar brand. Skims is available across the world, and offers a vast range of smoothing and contouring underwear, as well as loungewear and pyjamas.

Finally, Kim Kardashian is worth way more than all here brands put together. Each of her brands is worth over one million dollars and she has collaborated with her sisters for different collections, fragrances, and campaigns.

The rest of Kardashian West’s fortune sits in cash and investments, including real estate. She’s also got three properties in Calabasas, northwest of Los Angeles, and a massive portfolio of blue-chip investments, including shares of Disney, Amazon, Netflix, and Adidas that her soon-to-be ex-husband Kanye West gifted her for Christmas in 2017.