‘Zara Hatke Zara Bachke’ box office day 3: Vicky Kaushal, Sara Ali Khan starrer has a decent weekend

‘Zara Hatke Zara Bachke’, starring Vicky Kaushal and Sara Ali Khan, opened to mixed reviews from the audience as well as the critics. The Laxman Utekar directorial managed to do a business of almost ₹22.5 crore nett in its opening weekend.

Film trade analyst Taran Adarsh has shared the box office figures on social media. He tweeted, ‘Zara Hatke Zara Bachke swims to the winning post, goes from strength to strength in weekend 1… National chains excellent, mass pockets join the party on Day 3… All eyes on the make-or-break Monday… Friday ₹5.49 crore, Saturday ₹7.20 crore, Sunday ₹9.90 crore. Total: ₹22.59 crore. India biz (business).’

He further spoke about ‘Zara Hatke Zara Bachke's Buy-1-Get-1 ticket offer and compared it with Kartik Aaryan’s ‘Shehzada’, which had the same offer, but failed to perform well at the box office.
He tweeted, ‘Let’s get one thing straight… Zara Hatke Zara Bachke has found acceptance by the movie-going audience… Sure, the Buy-1-Get-1 [BOGO] free ticket offer has given its biz (business) the required push, but this incentive is not solely responsible for magnetising moviegoers to cinemas…’

Taran added, ‘If a film faces rejection, no incentive or concession can rescue or salvage it from sinking at the box office. Most importantly, if the Buy-1-Get-1 [BOGO] free ticket offer was a foolproof strategy to lure viewers or make any film successful, then Shehzada starring Kartik Aaryan and Kriti Sanon would’ve started with a bang on Day 1… That film failed to take off, despite this incentive on its opening day.’

‘Zara Hatke Zara Bachke’ is a romantic comedy that revolves around a married couple, Kapil and Somya, headed for a divorce. The film also stars Sharib Hashmi and Rakesh Bedi.

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