'Yashodha': 'It is getting harder for filmmakers to bring people to theatres', says Samantha Ruth Prabhu

Actor Samantha Ruth Prabhu, who is busy promoting her latest release 'Yashoda', has opened up about the changed audience perspective towards cinema and how it is difficult for filmmakers to bring the audience to the theatres.

In an exclusive interview with Pinkvilla, the actor said, 'One can’t deny the fact that the audiences viewing pattern has changed massively due to the pandemic and the lockdowns. It is getting harder for filmmakers to bring people to theatres, as they have all gotten used to waiting for movies to hit streaming platforms.'

Talking about 'Yashoda' and how the film is apt for theatres, she said, 'Be it the world, the setup, the visuals, and the thrills, it’s definitely an immersive watch that deserves to be experienced on the big screen and with the right kind of audio to really experience it fully.'

Earlier, the actor had also talked about women-centric films. She said that there is no dearth of stories and that many stories are written for women or roles that are written for women on equal footing. However, the question that we really need to ask is how many people are willing to go and watch these movies? Why are these movies even categorized as women-centric?

‘And I think we are at crossroads right now and it’s going to be a collective effort on everyone’s parts to make that change,' she said.

After 'Yashoda', Samantha Ruth Prabhu will be seen in 'Shaakuntalam'.

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