Rajkumar Hirani on 'Dunki's low box office collections, says 'discussion around numbers has increased'

Rajkumar Hirani has opened up on ‘Dunki’s low box office collections. In an interview with ANI, Hirani spoke about the impact that the publicity of box office collections have on audience.

The filmmaker said, “I feel it’s temporary and it is possible that people get influenced. A person can hear something negative and it is possible that he won’t go. It does have a little impact but in the longer run, that person will see it. If not here (theatre), then may be on OTT or satellite and then his love will stay with the film.”

He added, “I still feel that a barometer to judge a film should be… jo debate honi chahiye wo paiso se zyada film ki honi chahiye, film ke content se hone lagi hai. Thoda sa hum ye paiso se karne lage hai, ye tha nahi pehle, ye thoda sa badh gaya hai abhi. (The debate around a film should be more about its content than the money. These days we focus a little more on money.) Earlier, we used to go for a film innocently. We used to talk about the film but now the discussion around numbers has increased.”

The filmmaker shared that SRK was invested in the film since the start. “He is a brave actor and every actor wants to try something different. He did action films, so he wouldn’t want to keep doing that. He was very involved, very happy with the story,” he said.