Amitabh Bachchan sends legal notice to pan masala brand

Amitabh Bachchan has reportedly sent a legal notice to a pan masala brand after they continued to air TV commercials featuring him despite termination of contract.

He had announced his withdrawal from the Kamla Pasand campaign on his 79th birthday in October this year, after a national anti-tobacco organisation requested him to refrain from endorsing a pan masala brand to help prevent youngsters from getting addicted to tobacco. He was also trolled on social media for being associated with the brand.

At the time of termination of the contract, Amitabh Bachchan's office had reasoned that when the actor entered into a contract with Kamla Pasand, he did not know it falls under the category of surrogate advertising. The statement added that Bachchan wrote them about termination of contract and also returned the money taken from them.

Surrogate advertising is defined as a form of advertising which is used to promote banned products, like cigarettes\tobacco and alcohol, in the disguise of another product.

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