Highlights

Big B ends contract with pan masala brand citing surrogate advertising
Big B has returned the money he received for the promotion
Move after anti-tobacco group urged Big B to drop ad campaign

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Amitabh Bachchan scraps contract with pan masala brand, returns money received for promotion

Name: Amitabh Bachchan scraps contract with pan masala brand, returns money received for promotion
Uploaded: 2021-10-11T18:02:15.000+05:30
Duration: T00M39S
Channel: Editorji News Desk
Description: Amitabh Bachchan has terminated his contract with a pan malasa brand, days after its commercial was aired. Big B said that he wasn't aware that it falls under surrogate advertising. According to a blog post, addressed by 'the...

The National Anti-tobacco Organisation had earlier said that Amitabh Bachchan should support the cause of anti-tobacco movement.

Updated: Sep 02, 2022 10:53

Editorji News Desk

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Actor Amitabh Bachchan has terminated his contract with a prominent pan masala brand, adding that he wasn't aware that it falls under surrogate advertising. According to a blog post, addressed by 'the office of Amitabh Bachchan' on Sunday, Big B has also returned the money received for the promotion.

Recently, the 79-year-old actor faced a backlash for featuring in the pan masala ad, with many fans of the veteran actor expressing displeasure over his decision.

His move comes after the National Organization for Tobacco Eradication (NOTE) requested the veteran actor to withdraw from promoting pan masala, and support the anti-tobacco movement in the country. They said the move could help stop youngsters from getting addicted to tobacco.

Also Watch | Amitabh Bachchan recreates 'Ek Chutki Sindoor' scene with Deepika Padukone on KBC 13

Frequently Asked Questions

Why did Amitabh Bachchan terminate his contract with the pan masala brand?❯

Amitabh Bachchan terminated his contract with the pan masala brand because he wasn't aware that it falls under surrogate advertising, and after being urged by the National Organization for Tobacco Eradication (NOTE) to withdraw from promoting pan masala to support the anti-tobacco movement.

Did Amitabh Bachchan return the money received for the promotion?❯

What is surrogate advertising?❯

What was the response of anti-tobacco groups to Amitabh Bachchan's promotion?❯

Did fans of Amitabh Bachchan question his decision to promote pan masala?❯

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Amitabh Bachchan scraps contract with pan masala brand, returns money received for promotion

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