Zepto launches subscription service, fuels competition in quick commerce market

Quick commerce firm, Zepto on Thursday launched the paid subscription service—Zepto Pass which will bring competition in India’s growing quick commerce market.

“The company has piloted Zepto Pass with 5% of its user base for a month and seen rapid adoption—almost a majority of orders came from Zepto Pass subscribers within two weeks during the pilot," it said in a statement.

Zepto in a statement said that subscribers to Zepto Pass have increased their app spending by over 30% and demonstrated a 10% rise in monthly retention rates.

Priced between 19 and 39 rupees per month for most customers, the subscription includes perks such as unlimited free deliveries and up to 20% off on grocery items.

Zepto's initiative aligns with the efforts of quick commerce companies to meet consumer demands, expand their market presence, and broaden their product offerings.

Founded in 2021 by Stanford University dropouts Aadit Palicha and Kaivalya Vohra, Zepto promises 10-minute grocery deliveries through its network of dark stores nationwide.