You can now order groceries via Whatsapp, Ambani faces-off with Amazon, Flipkart

Fastest fingers first! That's the new mantra as billionaire Mukesh Ambani has turned to WhatsApp to take on Amazon and Flipkart in the grocery delivery business. JioMart users got WhatsApp shopping invites with a 90-second tutorial and catalog as per reports.

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How will it work?

Bloomberg reports that delivery is free and there’s no minimum order value. Among the daily essentials on offer are fruits, vegetables, cereal, toothpaste and cooking staples like paneer cottage cheese and chickpea flour. Customers can fill their shopping baskets within the app and pay either via JioMart or in cash when receiving their order

The Mega Numbers

WhatsApp has over 530 million users in the country (which is Meta’s biggest overseas base) and Jio has more than 425 million subscribers.

Bagging the opportunity

Food and groceries are estimated to account for over half of the nation’s retail spending, which is projected to reach as high as $1.3 trillion by 2025.