Startup to Scaleup: Spotlight on SahiBandhu that aggregates gold loans

Amid common urgent cash needs, the surge in interest rates affecting personal loan EMIs has led many to consider gold-backed loans as a viable solution. In light of this trend in India, we interviewed Rajesh Shet, Co-Founder and CEO of SahiBandhu for our 16th episode of Startup to Scaleup show. As a leading platform for gold loan aggregation, SahiBandhu offers holistic loan lifecycle services.

In an interview with Avni Raja, Shet highlighted SahiBandhu's differentiating factors. He said, the company sets itself apart by offering diverse product choices and reaching out to customers early in their loan cycles.

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Shet also emphasized that consumers don't bear direct costs to the organization, showcasing SahiBandhu's commitment to customer-centric services.Talking about gold loan market dynamics, Shet said that a significant portion, around two-thirds, of the gold loan market remains unorganised, presenting a substantial opportunity for structured growth.

He underscored the stronghold of banks, holding around 70% of organised gold loans and excelling in providing competitive rates. However, Shet emphasised SahiBandhu's pivotal role in delivering the comfort and accessibility characteristic of Non-Banking Financial Companies (NBFCs).Talking about the company's expansion plan, Shet revealed SahiBandhu's goal of disbursing loans worth ₹5,000 crore per month, showcasing a robust growth trajectory averaging 6-8% per month.

Shet also emphasised the incorporation of both physical and digital avenues, underlining their presence in over 500 locations out of over 2,000 locations with substantial growth potential. The CEO set an audacious target of expanding to majority of the remaining locations soon. This expansion plan underscores their determination to blend innovation and extensive outreach in the financial sector.