Highlights

  • As per the survey, more women are now buying property as an investment versus for end use
  • 65% women prefer to invest in real estate, followed by 20% favouring the stock markets, 8% of women favour gold and 7% favour fixed deposits

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Amid a boom in the real estate residential market, a survey finds that women make up a key homebuyer segment with 65% of women preferring to invest in real estate while just 8% favour gold as an investment. 

Gold loses lustre as women prefer investing in real estate, shows survey

Women in India are increasingly favouring investing in real estate compared to other avenues. A recent survey by Anarock property consultants found that 65% of women homebuyers prefer to invest in real estate, followed by 20% favouring the stock market. Just 8% of women respondents prefer investing in gold and 7% prefer FDs.

The survey revealed that 77% of women homebuyers buy homes for end-use, while 23% buy for investment. This is a shift from the previous survey, which showed that 82% of women bought homes for end-use, and 18% for investment.

The survey also shows that 83% of the women respondents were looking for homes priced above Rs 45 lakh. The sweet spot for 36% of women home seekers is the Rs 45-90 lakh budget range, while 27% prefer premium homes priced between Rs 90 lakh and Rs 1.5 Cr, and 20% prefer luxury homes priced above Rs 1.5 Cr.

There are several benefits that Indian women can avail of while buying real estate. This includes:

  1. To avail homes under the government’s Pradhan Mantri Awas Yojna (PMAY), homes have to be registered either in a woman’s name or with a woman as co-owner.
  2. Lower stamp duty: Stamp duty charges are lower if the property is registered in a woman's name. However, this benefit varies from state to state.
  3. Many banks offer a lower interest rate for home loans to women.

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