Nykaa listing, big bucks for the beauty startup. Here is why it commands the premium

Putting the pout in the portfolio, Nykaa gave investors a reason to glam up and celebrate even after Diwali. With a listing over Rs 2000/share the beauty e-tailer has already doubled the wealth for those who were lucky to get IPO allotment. Here is what makes Nykaa special -:

1. Girl Power! Founded in 2012 by former investment banker Falguni Nayar, Nykaa is the country's first woman-led unicorn. Katrina Kaif a business partner of Nayar via her beauty product range Kay Beauty stated that Falguni was a personal inspiration.

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2. Money Money Money: Most in the startup world dream of it, few achieve it so fast. That's right it's profitability! Nykaa has already achieved profitability in under a decade of operations, posting a consolidated net profit of ₹61 crore for the year ended March 31, 2021

3. It's Trending: 1,363 influences, 3,826 brands, 12.6 million followers on Facebook makes Nykaa popular with all age groups. With 55.8 million downloads of the app and 70 brick and mortar stores, the biz model gaining further traction. Brokerages such as Motilal Oswal believe the party is just starting.