Mercedes-Benz, BMW, Audi witness record sales in India; here's why

The luxury car segment is picking up speed in India. Three big luxury automakers including Mercedes-Benz, BMW and Audi, posted record all-time high sales in the first half of 2023.

In the January-June period this year, German luxury carmaker Mercedes-Benz posted its best-ever half-yearly sales in India at 8,528 units, a growth of 13 per cent over 7,573 units in the year-ago period.

Meanwhile, BMW group also posted record sales of 5,867 units of luxury cars across its BMW and MINI brands during the period, its best half-yearly sales in India.

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Another German luxury carmaker, Audi, posted a whopping 97 per cent jump in retail sales in India at 3,474 units in the first half of 2023 as compared to 1,765 units in the January to June period in 2022.

BMW Group India President Vikram Pawah said, we have a strong economy. Sentiment is positive, earnings are going up for people. We are not facing the same inflationary pressures that some of the western countries are facing at the moment. For us it's still a reasonable level here, it is high but not dramatically high. There is a solid foundation in the Indian economy and the Indian system which gives us that possibility of growth.

Additionally, Mercedes-Benz India Managing Director & CEO, Santosh Iyer said other factors like stock market being at an all time high and corporate India earnings also registering strong growth, there has been better bonuses and payouts and a lot of companies are also buying cars.