Highlights

  • SBI to visit homes of potential defaulters with chocolates
  • Potential defaulters usually do not answer a reminder call from the bank
  • SBI's retail loan book grew over 16.46% to Rs 12,04,279 crore

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Likely to miss your monthly repayment? SBI will send you a reminder with chocolates!

As SBI's retail loan book grew over 16.46% to Rs 12,04,279 crore, the lender is planning to greet those who are likely to default on monthly installments with chocolates

Likely to miss your monthly repayment? SBI will send you a reminder with chocolates!

In an innovative way of reaching out to potential defaulters, the nation's largest lender SBI is planning to greet those who are likely to default on monthly installments with a pack of chocolates.

This move is aimed at improving collections and ensuring timely repayments.

As per SBI, it has been found that a borrower who is planning to default will not answer a reminder call from the bank and so the bank has decided that the best way to ensure payment is to meet them at their homes unannounced. But of course with a pack of chocolates.

The move comes amidst rising level of retail lending in the system coupled with increasing delinquency levels on the back of the upward movement in the interest rates.

SBI's retail loan book grew over 16.46% to Rs 12,04,279 crore in the June 2023 quarter from Rs 10,34,111 crore in the year-ago period, making it the largest asset class for the lender whose total book stood at Rs 33,03,731 crore, growing at 13.9% on-year.

In fact for the entire system, the double-digit loan growth of around 16% has been led by retail loans only.

"With two fintechs which use artificial intelligence, we are piloting a novel way of reminding our retail borrowers of their repayment obligations. While one is doing conciliation with borrowers, the other is alerting us on the propensity of a borrower to default. And to such borrowers who are likely to default, the representatives from this fintech will visit them, carrying a pack of chocolates for each of them, and remind them of the forthcoming EMIs," Ashwini Kumar Tewari, managing director in-charge of risk, compliance and stressed assets at SBI, said here over the weekend.

Tewari further said that the success rate of this method so far has been overwhelming. However, he refused to name the fintechs saying the move is just at the pilot stage and has been put into place just about 15 days back and "if successful, we will formally announce it".

"We are also talking to a few other fintechs to improve our collection efficiencies and hopefully by the end of the year, we will have formally tied up with at least half of them," he said, adding, "we want to continue the pilot for at least four to five months." SBI's over Rs 12 lakh crore of retail book consists of personal, auto, home and education loans. With a home loan book of over Rs 6.3 lakh crore as of June, SBI is the largest mortgage lender too.

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