Heat wave drives surge in demand for beverages and ice creams

As the ongoing heat wave grips several parts of the country, manufacturers of cola, beverages, ice creams, and other hydrating products are witnessing a significant rise in demand. Companies like PepsiCo India and Coca-Cola have reported skyrocketing consumption both in-home and out-of-home across the east, north, and central regions of India.

Thirst for beverages on rise

To meet the anticipated surge, these companies have strategically maintained high inventory levels and ensured product availability across various retail platforms, including e-commerce. A spokesperson from PepsiCo India noted, "With temperatures soaring, consumers are seeking refreshing and hydrating beverages to beat the summer heat. We are ensuring our products like 7UP, Nimbooz, Pepsi, Slice, Mountain Dew, Gatorade, and Sting are widely available."

Similarly, Coca-Cola India is experiencing consistent growth in sales as the summer season reaches its peak. The company's portfolio, which includes popular brands such as Coke, ThumsUP, Maaza, Sprite, and Minute Maid, is seeing robust demand. A spokesperson from Coca-Cola India stated, "We remain optimistic about our sparkling, hydration, and juice segments. Our goal is to scale distribution through both traditional and emerging channels to refresh consumers."

Ice-cream demand soars

Ice cream manufacturer Havmor, now part of South Korean confectionery giant LOTTE Wellfood Co, has also ramped up production to cater to the increased demand. "Last year was one of the warmest summers, and this year has surpassed it with the highest temperatures recorded," said Havmor Ice Cream Managing Director Komal Anand. To address this, Havmor has expanded production capacity and plans to open a new factory in Pune by July-August 2024.

Additionally, FMCG maker Dabur India is experiencing growing demand for its summer-centric products, particularly within its Real brand juice and glucose portfolio. Anshul Gupta, Dabur India Sales Head, highlighted the increasing need for instant energy and hydration. "With intensifying heatwave conditions, we have expanded our glucose portfolio and entered the ready-to-drink glucose category to meet the growing demand," he said.

Also watch: Heatwave in India: Sales of AC, refrigerators, other appliances surge