Coca-Cola to buy minority stake in this food delivery platform

In a move to make first startup investment in India, beverage maker Coca-Cola is reportedly all ready to acquire a minority stake in online food ordering place Thrive.

According to a report by ET, the strategic investment will give a direct edge to Coca-Cola over its rivals- Zomato and Swiggy, and push consumers to order only Coca-Cola beverages along with the food orders. They will also help consumers customise orders, buy package deals, meal combinations and loyalty codes.

Set up in 2020, Thrive is a food search and delivery platform that competes directly with Swiggy and Zomato. The size of the deal is, however, unknown.

Jubilant Foodworks that holds the master franchise of Domino’s in India, and payments company Razorpay are two among its list of investors.