BrightCHAMPS acquires Edjust to boost global expansion in K-12 EdTech

EdTech platform BrightCHAMPS has acquired Indian K-12 education marketplace Edjust in a cash-and-stock deal, marking its fourth acquisition since its 2020 launch. Previous acquisitions include Education10x (2021), Schola (2022), and Metamorphosis Edu (2023).

Edjust's founders will spearhead efforts to create a new distribution channel, introducing a soon-to-be-announced vertical focused on academic subjects like Math, Science, and English. The goal is to enhance students’ all-around success and future readiness.

Following the acquisition, Edjust plans to refine its sales model and expand its reach across 30 countries, offering parents engaging digital learning experiences. Founded in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust combines AI, emotional intelligence, and advanced data analytics to identify parents inclined toward EdTech products, with a strong presence in the US and UK.

BrightCHAMPS, led by CEO Ravi Bhushan, provides online courses in programming, AI, coding, financial literacy, and robotics for children aged 6-16. Operating in 30 countries, including the US, Canada, Southeast Asia, and the Middle East, the startup aims to revolutionize K-12 education globally.

In November 2021, BrightCHAMPS raised $51 million, bringing its total funding to $63 million and valuing the company at $500 million. The acquisition of Edjust is expected to further strengthen its position in the global EdTech market.