24 international brands will have opened stores in India in 2023

International Brands Entering India 2023: Encouraged by a post-Covid consumption surge, almost two dozen foreign brands will have opened their stores in India this year. This is the highest number of foreign brands ever to enter India in a single year.

Earlier about 12–15 brands used to enter India annually prior to the pandemic.

Italian luxury fashion brand Roberto Cavalli, British luxury goods brand Dunhill, and American sportswear and footwear retailer Foot Locker are in talks to enter India

In addition, chains such as Lavazza and Armani Caffe of Italy, Jamba of the US and The Coffee Club from Australia are also likely to enter India this year.

'We expect food and beverage and a few entertainment brands to establish a presence in the Indian market in 2023,' said Anshuman Magazine, chairman and CEO, India, Southeast Asia, Middle East and Africa, CBRE.

'The year has already witnessed several established international brands enter India after a hiatus due to Covid.'

Over the past two months, more than a dozen foreign brands, including Valentino, McLaren, and Balenciaga, have made their debuts in India in an effort to capitalise on the rise in demand for luxury brands following the ease of Covid lockdowns.

'The fashion space is seeing periodic openings of new brands, particularly in partnership with the larger groups like Reliance and Aditya Birla,' said Pankaj Renjhen, COO and joint MD, Anarock Retail.

'Home interiors retail has seen interest from two large global brands in the last year - West Elm and Pottery Barn opened up in India in partnership with Reliance.'

Experts predict that between 2021 and 2023, roughly 30-35 multinational brands will open stores in India.

Recently, Aditya Birla Fashion and Retail Ltd (ABFRL) and Galeries Lafayette partnered to launch upscale department stores and a specific e-commerce platform in India.

Through a partnership, Reliance Retail plans to bring Shein, a major player in Chinese fashion, back to India, as reported by The Economic Times.