Editorji is a popular short video news and information platform based in India. It was founded in 2018 by Vikram Chandra, one of India’s leading journalists, and has risen to prominence in the digital news space in a relatively short span of time. The platform is primarily designed for mobile devices, with applications available for Android and iOS.

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Man’s hilarious Twitter thread re-imagining brands when one is broke will crack you up

 


Trending: from 'Savebucks Coffee' to 'Lacostly,' broke man wins internet with his creativity

Sharing his creativity on the micro blogging site, Dinesh said on his broke days Pizza Hut becomes 'Peeche Hut',&nbsp; Starbucks Coffee becomes 'Savebucks Coffee,' and Lacoste becomes 'Lacostly.'&nbsp;

A Twitter user has rehashed names of popular brands citing lack of money. The man who identifies himself as Dinesh said whenever he is broke, his idea of brands changes.
Sharing his creativity on the micro blogging site, Dinesh said on his broke days Pizza Hut becomes 'Peeche Hut',&nbsp; Starbucks Coffee becomes 'Savebucks Coffee,' and Lacoste becomes 'Lacostly.'&nbsp; His creativity goes a notch up when he renamed Nike to 'Nikal,' Dunkin Donuts to 'Dunkin Donations' and Fassos to 'Afsos.'
Netizens are certainly impressed with Dinesh's wit and smart renaming of &nbsp;popular brands as they ask him to put his creativity on T-shirts.
Also <a href="https://www.editorji.com/india-news/watch-man-s-sporting-performance-on-badatameez-dil-is-the-cutest-thing-ever-1673530423768">Watch: man's sporting performance on 'Badatameez Dil' is the cutest thing ever</a>

Brand and content integrations are now more visible than ever with TV shows, film shows, news channels and web series prominently displaying products of their sponsors. editorji talks to industry experts to decode what brands look for while deciding on content integration.

CII's Big Picture Summit: What do brands look for while deciding on content integration?

Brand and content integrations are now more visible than ever with TV shows, film shows, news channels and web series prominently displaying products of their sponsors. editorji talks to industry experts to decode what brands look for while deciding on content integration. 

Brand and content integrations are now more visible than ever with TV shows, film shows, news channels and web series prominently displaying products of their sponsors.&nbsp;

Brand and content integrations are now more visible than ever with TV shows, film shows, news channels and web series prominently displaying products of their sponsors. editorji talks to industry experts to decode what brands look for while deciding on content integration.

Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format and essentially brining socio-political context to their ads.
Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

CII's Big Picture Summit: Why brands and advertisers face increasing 'risk of running afoul' in this digital age?

Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format. Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

Senior advertiser Sam Balsara&nbsp;and Ashwin&nbsp;Padmanabhan&nbsp;speak to editorji's Vikram Chandra about advertisers sensibility and risk they face while making ads.
&nbsp;

Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format and essentially brining socio-political context to their ads.
Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

As companies increasingly become the target of trolls for their advertisements, country’s top advertisers speak to editorji’s Vikram Chandra on what they think is the right way to handle the online backlash. Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

As companies are increasingly becoming the target of trolls for their advertisements, country&rsquo;s top advertisers speak to editorji&rsquo;s Vikram Chandra on what they think is the right way to handle the online backlash. Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

Some of the most relatable feel-good Diwali campaigns created by brands this year. 

Diwali 2021 | Brands launched their Diwali campaigns with heartwarming relatable messages

Diwali 2021 | Brands are touching the hearts of many with their Diwali campaigns this year

Every year, Diwali becomes a prominent Indian festival for creative minds to brainstorm and come up with marketing campaigns for several brands. Remember Tanishq&rsquo;s cute Diwali TVC with Deepika Padukone and her parents Prakash and Ujjala Padukone? What an adorable narration of a family&rsquo;s Diwali celebration keeping their traditions and customs in mind.&nbsp; ((use tanishq&nbsp;ad shots))&nbsp;
This year also many brands have launched their much-awaited Diwali campaigns to grab the eyes and communicate messages that reach&nbsp;the hearts of many.&nbsp;
Pepperfry
Furniture brand Pepperfry released an ad with their first-ever brand ambassadors Saif Ali Khan and Kareena Kapoor Khan. The campaign is based on a simple but relatable idea - good furniture can transform a house into a home and create a positive change in people&rsquo;s lives. And the choice of Bollywood&rsquo;s power couple as the brand ambassadors adds a touch of the happy family vibe.
Lifestyle&nbsp;
Lifestyle, one of India&rsquo;s leading clothing lines launched their &lsquo;Dil se Diwali&rsquo; campaign, to mark the onset of the festive season in India. Starring a young and vibrant couple, the video shows us how&nbsp;dressing up in the best of fashion gets us all in the festive feel.&nbsp;
Cadbury
The pandemic has affected several small scale and local businesses, and this issue gets addressed in the new&nbsp;Cadbury Diwali&nbsp;campaign. Starring Shah Rukh Khan, the #KiseKhushKarenge campaign is about helping 'mom and pop' stores get back on their feet. It reminds us to support small businesses and drop the convenience of online shopping this festive season.&nbsp;
Also watch:&nbsp;Diwali 2021 | Perfect gift ideas to celebrate this festive season ((TO ADD HYPERLINK))
Dhara Oils
Diwali is all about celebrating and relishing scrumptious&nbsp;home-cooked meals with our loved ones. The campaign highlights&nbsp;how restaurant&nbsp;ordered food does not hit the right spots, and only delicious ghar ka khaana&nbsp;can make you feel all warm and fuzzy inside.&nbsp;
H&amp;M
The past year has been tough for all and through the campaign #Brighterthanever, H&amp;M spreads the message of love, light and togetherness. It showcases how hope manifests itself in a spectrum of emotions; excitement, joy, longing, love, and a shared desire to celebrate together like we used to.
Also watch:&nbsp;Diwali 2021 | Light up your Diwali with these amazing deals

Some of the most relatable&nbsp;feel-good Diwali&nbsp;campaigns created by brands this year.&nbsp;

Every year, Diwali becomes a prominent Indian festival for creative minds to brainstorm and come up with marketing campaigns for several brands. Remember Tanishq&rsquo;s cute Diwali TVC with Deepika Padukone and her parents Prakash and Ujjala Padukone? What an adorable narration of a family&rsquo;s Diwali celebration keeping their traditions and customs in mind.&nbsp;&nbsp;&nbsp;
This year also many brands have launched their much-awaited Diwali campaigns to grab the eyes and communicate messages that reach&nbsp;the hearts of many.&nbsp;
Pepperfry
Furniture brand Pepperfry released an ad with their first-ever brand ambassadors Saif Ali Khan and Kareena Kapoor Khan. The campaign is based on a simple but relatable idea - good furniture can transform a house into a home and create a positive change in people&rsquo;s lives. And the choice of Bollywood&rsquo;s power couple as the brand ambassadors adds a touch of the happy family vibe.
 Lifestyle&nbsp;
Lifestyle, one of India&rsquo;s leading clothing lines launched their &lsquo;Dil se Diwali&rsquo; campaign, to mark the onset of the festive season in India. Starring a young and vibrant couple, the video shows us how&nbsp;dressing up in the best of fashion gets us all in the festive feel.&nbsp;
Cadbury
The pandemic has affected several small scale and local businesses, and this issue gets addressed in the new&nbsp;Cadbury Diwali&nbsp;campaign. Starring Shah Rukh Khan, the #KiseKhushKarenge campaign is about helping 'mom and pop' stores get back on their feet. It reminds us to support small businesses and drop the convenience of online shopping this festive season.&nbsp;
Also watch:&nbsp;<a href="https://www.editorji.com/lifestyle-news/diwali-2021-perfect-gift-ideas-to-celebrate-this-festive-season-1635593291767">Diwali 2021 | Perfect gift ideas to celebrate this festive season</a>&nbsp;
Dhara Oils
Diwali is all about celebrating and relishing scrumptious&nbsp;home-cooked meals with our loved ones. The campaign highlights&nbsp;how restaurant-ordered food does not hit the right spots, and only delicious ghar ka khaana&nbsp;can make you feel all warm and fuzzy inside.&nbsp;
H&amp;M
The past year has been tough for all and through the campaign #Brighterthanever, H&amp;M spreads the message of love, light and togetherness. It showcases how hope manifests itself in a spectrum of emotions; excitement, joy, longing, love, and a shared desire to celebrate together like we used to.
Also watch:&nbsp;<a href="https://www.editorji.com/lifestyle-news/diwali-2021-light-up-your-diwali-with-these-amazing-deals-1635402550083">Diwali 2021 | Light up your Diwali with these amazing deals</a>

Telecom giant Airtel stepped into the ad biz by launching an AdTech platform Airtel Ads. This allow brands to target customers with relevant advertisements and for customers to get targeted offers as per consent.
Sunil Bharti backed Airtel Ads has been in beta testing for a while and has already had over 100 brands signed up on the platform. Airtel is hoping to leverage its 320 million customers across businesses especially the 190 mn users on its digital properties such as Wynk, Xstream and Thank for Airtel Ads
On concerns of privacy and data sharing Airtel was quick to reassure that user data never leaves their ecosystem when the ads are delivered to it's users. Secondly, as the user and the brand is on the same platform the data is not shared with any intermediaries.
The digital advertising pie is expected to increase to $8 bn by 2025, that is a four fold increase from the current spend of $2 billion across industries

Airtel launches advertising platform

Telecom giant Airtel stepped into the ad biz by launching an AdTech platform Airtel Ads. This allow brands to target customers with relevant advertisements and for customers to get targeted offers as per consent.
Sunil Bharti backed Airtel Ads has been in beta testing for a while and has already had over 100 brands signed up on the platform. Airtel is hoping to leverage its 320 million customers across businesses especially the 190 mn users on its digital properties such as Wynk, Xstream and Thank for Airtel Ads
 On concerns of privacy and data sharing Airtel was quick to reassure that user data never leaves their ecosystem when the ads are delivered to it's users. Secondly, as the user and the brand is on the same platform the data is not shared with any intermediaries.
 The digital advertising pie is expected to increase to $8 bn by 2025, that is a four fold increase from the current spend of $2 billion across industries

Airtel Debuts In The Ad Biz With AdTech Platform

Telecom giant Airtel stepped into the ad biz by launching an AdTech platform Airtel Ads. This allow brands to target customers with relevant ads and for customers to get targeted offers as per consent.
Sunil Bharti backed Airtel Ads has been in beta testing for a while and has already had over 100 brands sign up on the platform. Airtel is hoping to leverage its 320 million customers across businesses especially the 190 mn users on its digital properties such as Wynk, Xstream and Thank for Airtel Ads
 On concerns of privacy and data sharing Airtel was quick to reassure that user data never leaves their ecosystem when the ads are delivered to users. Secondly, as the user and the brand is on the same platform the data is not shared with any intermediaries.
 The digital advertising pie is expected to increase to $8 bn by 2025, that is a four fold increase from the current spend of $2 billion across industries

Telecom giant Airtel stepped into the ad biz by launching an AdTech platform Airtel Ads. This allow brands to target customers with relevant advertisements and for customers to get targeted offers as per consent.
Sunil Bharti backed Airtel Ads has been in beta testing for a while and has already had over 100 brands signed up on the platform. Airtel is hoping to leverage its 320 million customers across businesses especially the 190 mn users on its digital properties such as Wynk, Xstream and Thank for Airtel Ads
 On concerns of privacy and data sharing Airtel was quick to reassure that user data never leaves their ecosystem when the ads are delivered to it's users. Secondly, as the user and the brand is on the same platform the data is not shared with any intermediaries.
 The digital advertising pie is expected to increase to $8 bn by 2025, that is a four fold increase from the current spend of $2 billion across industries

Apple tops Interbrand Best Global Brands 2020 list

According to the Interbrand Best Global Brands 2020 list, Apple has claimed the top spot with a 38% growth in supposed brand value at nearly $323 billion.

According to the Interbrand Best Global Brands 2020 list, Apple has claimed the top spot with a 38% growth in supposed brand value at nearly $323 billion. The tech firm is followed by Amazon, that's seen a 60% rise in brand value to sit at the second spot with around $200 billion. Microsoft has cleaned up the top 3 by pipping Google, with other tech companies like Instagram sitting at #19, YouTube at #30, and video-conferencing service Zoom coming at #100.

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